Chick-fil-A Restaurants Offer FREE Meals to Customers Dressed In“Cow”gnito on Cow Appreciation Day July 13
WHEN: Friday, July 13, 2012 – Restaurant hours vary by location
WHERE: All Participating Chick-fil-A restaurants To find a Chick-fil-A restaurant, visit Chick-fil-A.com/Locator.
WHY: For the past 17 years, the renegade “Eat Mor Chikin®” Cows have entertained consumers with their desperate, self-preserving antics in an effort to convert beef eaters into chicken fans. The Chick-fil-A Cows and the “Eat Mor Chikin” campaign have enjoyed such widespread public success that the chain has evolved the award-winning campaign into a fully integrated marketing program. In addition to clever roadside billboards, the “Eat Mor Chikin” Cows are the focal point of Chick-fil-A’s in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales, such as the popular Cow Calendar.
FOR MORE INFO: Please visit www.CowAppreciationDay.com