Wednesday, July 11, 2012

Cow Appreciation Day at Chick-fil-A



 Chick-fil-A Restaurants Offer FREE Meals to Customers Dressed In“Cow”gnito on Cow Appreciation Day July 13

WHAT: If you’re planning to ‘steer’ clear of black cats and sidewalk cracks on Friday the 13th, why not change your luck by dressing as a cow instead? On Friday, July 13, Chick-fil-A® invites customers to join in the celebration of Cow Appreciation Day. Customers who dress ‘head to hoof’ in cow attire will be rewarded for their participation in the chain’s eighth annual celebration with a free meal (breakfast, lunch or dinner) when they visit one of the company’s area restaurants. Chick-fil-A will award a complimentary entrée to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, tie, hat or other accessory. Chick-fil-A restaurants will celebrate by hosting appearances from the “Eat Mor Chikin®” Cows at each restaurant.


WHEN: Friday, July 13, 2012 – Restaurant hours vary by location
 
WHERE: All Participating Chick-fil-A restaurants To find a Chick-fil-A restaurant, visit Chick-fil-A.com/Locator.

WHY: For the past 17 years, the renegade “Eat Mor Chikin®” Cows have entertained consumers with their desperate, self-preserving antics in an effort to convert beef eaters into chicken fans. The Chick-fil-A Cows and the “Eat Mor Chikin” campaign have enjoyed such widespread public success that the chain has evolved the award-winning campaign into a fully integrated marketing program. In addition to clever roadside billboards, the “Eat Mor Chikin” Cows are the focal point of Chick-fil-A’s in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales, such as the popular Cow Calendar.



FOR MORE INFO: Please visit www.CowAppreciationDay.com

No comments: